Will Amazon Price Adjust for Prime Day
- Jenny
- 3 hours ago
- 5 min read
Last updated: November 5, 2025 (PT)
TL;DR
Official policy: Amazon states it doesn’t offer price matching (including its own prior prices and competitor prices).
Prime Day & Lightning Deals: These are time‑limited, limited‑quantity promotions. Prices are not adjusted after purchase.
Two workable choices when prices drop: (1) Return & re‑buy within the applicable return window (see Amazon’s return policy, and extended holiday returns), or (2) politely ask support for a one‑time courtesy credit to cover part of the drop (not guaranteed).
The one notable exception: Pre‑order Price Guarantee—if a price falls between your order and the release date, Amazon charges the lowest offered price automatically.
From our own Task Monkey data: Prime Day and Black Friday generate the highest “money‑back” opportunities because prices swing fast; our users most often succeed via return & re‑buy or a small courtesy credit soon after the drop.
Looking for the full 2025 policy and scripts? See our Amazon Price Adjustment Guide — Updated for 2025
How Prime Day pricing works (and why there’s no automatic adjustment)
Amazon treats Prime Day and related promos (Lightning Deals, 7‑Day Deals, Best Deals) as event pricing—short windows where discounts are intentionally time‑bound and quantity‑bound. Per Amazon’s help docs, Lightning Deals are one‑per‑customer and expire fast; if you miss the window, the price reverts. That’s why Amazon’s official stance is “no price matching”—the deal’s value is the limited‑time window itself.
There is, however, one narrow, longstanding exception that sometimes confuses people into expecting broader adjustments: the Pre‑order Price Guarantee. If you pre‑order an eligible item and the price dips before release, you pay the lowest price offered between order and release. This is not the same as a Prime Day price adjustment after purchase.
What to do if the price drops on Prime Day (or immediately after)
Check your return window. Most items are returnable for about 30 days, with holiday orders extended (typically Nov 1–Dec 31 purchases returnable through Jan 31). See Amazon’s Return Policy and the current season’s Extended Holiday Returns.
Compare the exact offers. Confirm whether the lower price is a Lightning Deal, a Prime‑exclusive discount, a coupon, or a standard price change. Lightning Deals are one‑per‑customer and time‑limited; coupons and “Limited‑time deal” badges also have their own terms.
Pick a path:
Return & re‑buy: If your item is still return‑eligible and the price difference is meaningful, this is the guaranteed option.
Ask for a one‑time courtesy credit: Contact support via chat or phone and request a small goodwill credit so you can keep the order. This is discretionary and not an official policy.
Act quickly. In our experience, requests made the same day (or within a few days) of a drop fare better—especially if you’re still within the return window.
Polite script you can copy
Use this when asking for a one‑time courtesy credit after a Prime Day price change:
Hi Amazon Support,I purchased [item name] on [order date] for $X. I noticed the current price is $Y. I’m still within the return window and would like to keep this order as‑is. If possible, could you offer a one‑time courtesy credit to cover part of the difference? Thank you!
Note: This is not an official price adjustment; outcomes vary by item, timing, and the specific promotion type.
Answering the exact questions people ask on Prime Day
1) “Will Amazon price adjust for Prime Day?”
No—there’s no general “Amazon Prime Day price adjustment.” Choose return & re‑buy or ask for a courtesy credit.
2) “Does Amazon price match Prime Day?”
No. Amazon explicitly states it does not offer price matching. That includes Prime Day and competitor promos.
3) “If something goes on sale after you buy it Amazon — can you get the difference?”
There isn’t a formal policy that guarantees a refund of the difference. Your real‑world options are return & re‑buy (within the return window) or a discretionary courtesy credit via support.
4) “If I buy something on Amazon and it goes on sale, what should I do?”
Document the new price, check return eligibility, then decide: return & re‑buy or ask for a one‑time credit using the script above.
Prime Day vs. Lightning Deal vs. everyday price drops
Prime Day & Big sale events: Short windows, heavy traffic, and inventory pressure. Expect prices to swing quickly and support queues to be longer.
Lightning Deals: Time‑boxed, often one per customer, and not retroactively adjusted. See Lightning Deals help.
Coupons & badges: Amazon coupons have specific terms; “Limited‑time deal” or strike‑through pricing is contextual and can change at any time.
Pre‑order Price Guarantee: This applies only between order and release date—not to post‑purchase drops on Prime Day. See details.
Best‑practice strategy on Prime Day (from Task Monkey’s playbooks)
Prioritize speed: The earlier you act after the drop, the higher the odds of a goodwill credit—especially while you’re return‑eligible.
Be reasonable: Courtesy credits tend to be small. If the gap is big, return & re‑buy is more realistic.
Mind promotion types: Don’t expect adjustments on Lightning Deals or Prime‑exclusive pricing—those are designed as moment‑in‑time discounts.
Third‑party sellers: Policies vary widely. If the listing is fulfilled by a marketplace seller, a return & re‑buy may be the simplest route (watch restocking/return fees).
Digital goods & subscriptions: These may be non‑returnable; credits are uncommon. Always check the listing’s “Returns” line.
Observation from our user community: Large events like Prime Day and Black Friday generate the most refund wins because the return window overlaps with deep, short‑lived discounts. That’s when a quick “keep it but credit me a bit” ask has the best shot—if it’s going to work at all.
Step‑by‑step: return & re‑buy during Prime Day
Open Your Orders, locate the item, and select Return or Replace.
Choose the most accurate reason (e.g., “Found a better price”).
Complete the return—make sure you understand the label method and any deadlines.
Re‑purchase at the lower price while it’s still available (Prime Day and Lightning Deals can sell out quickly).
Drop off the return promptly (UPS/Whole Foods/Amazon Locker, etc.). Keep your proof of drop‑off.
Need to contact support instead? See this contact guide for chat and phone options.
FAQ (Prime Day / Lightning Deal / Sales Events)
Does Amazon do price adjustment?
Not as a general policy, including Prime Day. Amazon’s help page confirms it doesn’t offer price matching. Use return & re‑buy or ask for a goodwill credit.
Does Amazon price match Prime Day?
No. Prime Day pricing is not price‑matched or adjusted after purchase.
Can I get an Amazon Prime Day price adjustment?
There’s no automatic adjustment. Your options are (1) return & re‑buy within the return window or (2) request a one‑time courtesy credit.
If I buy something on Amazon and it goes on sale, will Amazon refund the difference?
There’s no promise to refund the difference. You can request a goodwill credit, but the reliable path is to return & re‑buy if eligible.
Does any exception apply?
Yes: the Pre‑order Price Guarantee, which covers price drops between order and release date for eligible items.
Are Lightning Deals adjustable after purchase?
No. Lightning Deals are time‑limited and quantity‑limited; once the purchase is made, the promotional price isn’t retroactively applied.
