Does Amazon Do Price Adjustments for Prime Day? 2025 Expert Guide

Jenny
Nov 12
8 min read

Last updated: November 12, 2025

prime day price adjustment illustration showing amazon shopping interface and dynamic price changes

TL;DR

There’s no general “Amazon Prime Day price adjustment” or “Amazon Prime Day price match”. Amazon’s official stance is no price matching, including during sales events.
Your two practical options if a price drops after purchase are: return & repurchase within the return window, or politely ask Customer Service for a one‑time courtesy credit (not guaranteed).
Lightning Deals and Prime Day promotions are limited‑time and limited‑quantity, so post‑purchase adjustments aren’t honored. See how Lightning Deals work and eligibility windows.
Pre‑orders are different: eligible items carry a Pre‑order Price Guarantee—but that doesn’t apply to Prime Day or Lightning Deals.
During the holidays, Amazon typically extends returns into late January; check the current policy (for 2025, returns on most purchases between Nov 1–Dec 31 are eligible through Jan 31, 2026).

To learn more, read the detailed guide here: Does Amazon Do Price Adjustments?

Automating This With Task Monkey

For Task Monkey users: our Chrome extension scans your Amazon Orders for recent purchases and price movement, then helps you act—either by kicking off a return‑and‑repurchase flow or by drafting a polite, specific goodwill‑credit request to Customer Service. Because Amazon doesn’t offer a universal price‑adjustment policy, the extension focuses on practical plays that actually work.

Important notes for transparency: Task Monkey requires sign‑in and uses a credit‑based plan (not free). We don’t ask for your Amazon password; the tool works locally in your browser to protect privacy. See our Privacy Policy for details.

FAQ: Prime Day Price Adjustments

Does Amazon do price adjustments for Prime Day?

No. There is no general Prime Day price adjustment. Amazon’s help page confirms that it doesn’t offer price matching. Your realistic options are to return and repurchase at the lower price, or ask for a one‑time courtesy credit.

Will Amazon price match Prime Day deals?

No—Prime Day discounts are typically Lightning Deals or other time‑boxed promos. These are limited‑time, limited‑quantity offers; there’s no automatic match after the fact.

Can I get a Prime Day price adjustment within 7 days?

There’s no fixed seven‑day rule at Amazon. Some shoppers report case‑by‑case goodwill credits on very recent orders, but it’s not official policy. When in doubt, use the return window.

If the price drops on the same day, can support adjust it?

There’s no tool for agents to “force” a match across the board. You can ask, but plan on return‑and‑repurchase as the default strategy.

What about items sold by marketplace sellers?

Marketplace sellers set their own prices. Amazon cannot compel them to retroactively match Amazon Retail or Prime Day prices. Your protections are about delivery and item condition via the A‑to‑z Guarantee, not price changes.

Is there any official “price guarantee” I can use?

Only on qualifying pre‑orders: the Pre‑order Price Guarantee. It doesn’t apply to Prime Day or Lightning Deals.

Should I wait for Prime Day or buy now?

For fast‑moving deals, waiting can mean missing out. If you buy now and the price drops later while your item remains returnable, return‑and‑repurchase is your safety valve. For big‑ticket, non‑returnable, or freight items, consider watching the product and enabling alerts instead.

Which Option Should You Choose? A Quick Decision Flow

Is the item returnable and the price drop is meaningful? Return and repurchase is the safest bet.
Is the price difference small (for example, under $10) or the item is awkward to return? Try the courtesy‑credit script first; if declined, decide whether the return is worth the hassle.
Is the item non‑returnable? Courtesy credit is your only hope; otherwise, there’s no adjustment path.
Is it a pre‑order? You’re covered by the Pre‑order Price Guarantee (if the item is eligible), but not by a Prime Day price adjustment.
Did a third‑party seller change the price? Amazon can’t force a partial refund; consider a return if eligible.

Realistic Examples

Example 1: “Will Amazon price adjust for Prime Day on an Echo device?”

No automatic adjustment. Order the Echo at the Prime Day price, then return the earlier purchase if it’s still within the window. Courtesy credit is possible but not guaranteed.

Example 2: “Amazon Prime Day price match on a laptop I bought yesterday?”

There’s no universal match policy. If the laptop is returnable, reorder at the better price; otherwise, politely ask for a one‑time credit.

Example 3: “Prime Day price adjustment on a marketplace item”

Marketplace sellers control their own pricing and don’t have to issue post‑purchase refunds for price drops. Your options are the same: return (if allowed) or ask the seller, understanding they’re not obligated to say yes.

Pro Tips to Catch Prime Day Deals Without Stress

Use Wish Lists and deal alerts to track items as prices move during the event (Amazon’s own coverage explains how to spot and follow Lightning Deals).
Add to cart early and watch countdown timers—Lightning Deals can vanish in minutes.
For big‑ticket purchases with complicated returns (TVs, appliances), wait for the exact configuration you want rather than buying a near‑match and hoping for an adjustment later.
Check return eligibility before Prime Day so you know your fallback plan.

Bottom Line

There’s no blanket “Prime Day price adjustment” at Amazon. If the price drops after you buy, the most reliable path is to return and repurchase at the lower price. When a return is impractical—or when the difference is small—ask for a one‑time courtesy credit. For pre‑orders, the specific Pre‑order Price Guarantee may apply. Everything else comes down to timing, inventory, and individual discretion.

Amazon’s Official Position: No Price Matching, Including Prime Day

Amazon publishes a dedicated help page titled “Price Matching” that states Amazon does not offer price matching. This is a standing rule, not a seasonal exception, which means it applies during Prime Day, Black Friday, Cyber Monday, Prime Big Deal Days, and every other sales event unless Amazon explicitly says otherwise for a particular listing.

Why no Prime Day price adjustment? Because Amazon’s pricing is dynamic and event‑driven. Prime Day pricing is intentionally time‑boxed and quantity‑limited, especially through Lightning Deals. Amazon’s own coverage explains that Lightning Deals are limited‑time discounts with limited quantities. And Amazon’s help page on claiming a deal clarifies that if you don’t complete checkout within the eligibility window, the purchase reverts to the current non‑deal price—there’s no retroactive adjustment to the special deal price (details here).

What About Marketplace Sellers?

Many Prime Day listings are sold by third‑party sellers. Amazon explains that these sellers manage their own pricing and customer service on most orders (see “Ordering from a Third‑Party Seller”). If the seller lowers a price after you buy, Amazon can’t force a partial refund. Your protection on marketplace orders is the A‑to‑z Guarantee, which covers delivery and “as‑described” issues—not the price changing after purchase.

When There Is a Price Guarantee

There is one notable exception that people often confuse with Prime Day: Amazon’s Pre‑order Price Guarantee. On eligible pre‑orders, Amazon promises to charge the lowest price offered between the time you place the order and the release date. This does not apply to Prime Day or Lightning Deals and won’t trigger a post‑purchase refund for event pricing.

Prime Day Price Drop Playbook: 3 Proven Paths

1) Return and Repurchase at the Lower Price

This is the reliable, policy‑aligned route. Most items are returnable within 30 days of delivery, and during the holidays Amazon typically extends returns through January 31 for purchases made in November and December (exceptions apply). The mechanics are simple:

Order the item again at the lower Prime Day price while it’s live.
Initiate a return on your original order from Your Orders as soon as you have the replacement in hand.
Use the provided drop‑off code or label; keep your tracking receipt until the refund posts. Check Amazon’s refund timelines for expectations.

Pro tips: For expensive or large items, verify return eligibility and pickup options before reordering. For non‑returnable categories (e.g., digital items, gift cards, hazardous materials), return‑and‑repurchase isn’t possible—see the list of non‑returnable items.

2) Ask Customer Service for a One‑Time Courtesy Credit

There’s no formal Prime Day price adjustment, but some customers report success asking support for a small goodwill credit—especially when the order is very recent and the difference is modest. Be concise and polite. Here’s a script you can adapt:

“Hi! I purchased [exact item] on [date] for [$X]. I noticed it dropped to [$Y] during Prime Day today. I’m still within the return window, but returning the item would create extra shipping and processing for both of us. Would you be able to issue a one‑time courtesy credit for the difference? If not, I’ll return and repurchase at the lower price.”

This approach is honest and signals you’ll use the return‑and‑repurchase fallback. There is no guarantee agents can or will do this, but it’s often faster than a return when it works. You can also use the “Tell us about a lower price” link on some product pages to share competitor pricing; note that this is feedback to Amazon’s pricing team, not a trigger for a refund.

3) Check Your Card’s Price Protection (Rare in 2025)

A shrinking number of credit cards reimburse you if a price drops soon after purchase. Benefits vary widely and many major issuers removed this perk, so always read your card’s Guide to Benefits. For a current snapshot, see The Points Guy’s overview of cards with price protection and broader reporting on retailer policies from The Verge. If your card does offer price protection, file the claim promptly and keep your original and lower‑price receipts/screenshots.

Edge Cases People Confuse With Prime Day Price Adjustments

Pre‑Orders

Amazon’s Pre‑order Price Guarantee applies only to eligible pre‑orders, not to Prime Day deals. If you pre‑ordered a game or device and the price dipped before release day, Amazon should charge the lowest pre‑release price automatically. After release day, Prime Day price drops are treated like any other event pricing—no automatic refund.

Different Sellers, Same Listing

If you purchased from Amazon Retail and later see a lower price from another seller on the same product page, Amazon doesn’t retroactively match the marketplace offer. And if you purchased from a marketplace seller, that seller doesn’t have to match a new price from Amazon Retail. Consider return‑and‑repurchase if both listings are eligible.

Coupons and Promo Codes

Coupons and promo codes must be applied at checkout. They typically can’t be applied after the fact. If you missed a coupon that’s still valid during Prime Day, the fix is to return and place a new order with the coupon applied.

Lightning Deals and 7‑Day Myths

Lightning Deals are short windows by design, and Amazon’s help content explains that if you miss the window, your purchase is no longer eligible for the deal price. You may see online anecdotes about a “7‑day adjustment” at Amazon; there is no official seven‑day policy. Any post‑purchase credit you receive is discretionary.